I’m a

UX Designer

with a love for data-driven design and a background in Marketing start-up & scale-up businesses.

ABOUT ME

I’ve always loved design. Like really love it.

Over the last eight years, I’ve led the marketing function across various start-up and scale-up businesses, using qualitative and quantitative data to define ideal user types, and create unique 360-degree marketing campaigns to directly solve the problems they’re facing.

My multi-faceted skill set covers graphic design, in programmes across the entire Adobe suite, multiple rebrand projects, and leading on the build of over seven website builds including creating information architecture, brand interpretation, user testing and research, copywriting, and more. In these projects, I was the connector between key stakeholders, external agencies, the engineering team, and, obviously, marketing.

I loved my involvement in the projects I led but it wasn’t enough. I wanted to delve deeper and create solutions that I know bring enjoyment, solve challenges, and can improve the lives of many.

To build on my skill set, I recently completed the Google Certificate in UX Design and Research to provide foundational learning to my self-taught skills.

What should you know about me? I have an innate drive to succeed with a bit of a Swiss army knife skill set. I’m a passionate storyteller and have a thirst for knowledge and self-improvement. I love working in collaborative teams but am always focused on driving the right output that marries business objectives with user goals.

I know I can add value to your business, I’d love the opportunity to try.

SELECTED WORKS

Creating a houseplant diagnostics app that improves user experience in a competitive landscape.

design_services Design & Prototyping
draw Wireframing
data_exploration User Research
menu_open Informaton Architecture
edit_note Copywriting
fact_check Testing

Driving 40% YoY growth for Dartmouth Partners through creation and optimisation of their website.

data_exploration User Research
edit_note Copywriting
menu_open Informaton Architecture
fact_check Testing

Improving application conversion for PWP through a dedicated employer brand website.

data_exploration User Research
edit_note Copywriting
menu_open Informaton Architecture
fact_check Testing

SKILLS

  • I’ve developed a deep understanding of customer needs and preferences through years of marketing research. I’m able to apply this insight to create user-focused designs that enhance the overall user experience.

  • I have extensive experience collaborating with diverse teams, including designers, developers, external agencies, and senior stakeholders. I’m a keen storyteller and understand it’s importance in generating buy-in for projects and your ideas. I have a proven ability to foster effective communication and synergy between departments, a skill vital for successful UX collaboration.

  • I have demonstrated the ability to develop and execute long-term marketing strategies aligned with organisational goals and commercial imperatives. I’m capable of applying strategic vision to UX, ensuring designs align with overall business objectives.

  • I have strong communication skills honed through years of presenting marketing strategies to stakeholders and teams. I’m able to articulate design decisions and UX concepts effectively to both technical and non-technical audiences.

  • I’m adaptable and have a proven ability to identify challenges and develop creative solutions in marketing. This problem-solving mindset is transferable to UX, where addressing user pain points and improving interactions are central to success.

  • I have successfully led marketing teams to achieve targets and exceed expectations. I’ll bring these leadership skills to UX, fostering a collaborative and innovative environment that drives excellence in design.